As long there are new and unknown possibilities,
As long as our vision excites the world round,
And as long as curiosity triumphs over fear,
This is what propels us forward.
Now, with a diverse team of experts, united by one vision,
With our lunar lander and rovers advancing,
And a rocket to the Moon,
We initiate HAKUTO-R to accomplish a historic private lunar mission. With determination, perseverance, and undeterred focus,
We embark on this unprecedented challenge.
This is where it all begins.

What is HAKUTO-R?

HAKUTO-R is the Program Name for ispace’s first two lunar missions (Mission 1 & Mission 2).
It is the world's first commercial lunar exploration program.
Mission 1 will perform a soft landing in 2021.
Mission 2 will perform a soft landing and deploy a rover to explore the lunar surface in 2023.
For both missions, ispace has secured launch contracts as secondary payloads on SpaceX’s Falcon 9 rocket.

The Story of HAKUTO-R

"HAKUTO" means "white rabbit" in Japanese. In legendary folklore in Japan, it is said that a white rabbit lives on the Moon. This was the inspiration for the name HAKUTO, one of the 5 finalists in the Google Lunar XPRIZE competition—a race for the first private lunar exploration mission.

Managed by ispace, and supported by sponsors, a passionate crew of volunteers, a large fan club in Japan, HAKUTO competed in the race for the greater part of the past decade. In 2015, the team achieved a $500,000 milestone prize, and in 2017, it completed and delivered a flight-ready rover to its launch location. However, since ispace relied on a partner for the lander and launch, which were not fulfilled, and as no other contestants were capable of completing the mission, the competition ended in March 2018 without a winner. As a result, Team HAKUTO officially closed.

Now, six months later, ispace has brought back the "HAKUTO" name as the Program Name for its first two lunar missions. Thus, the "R" stands for "Reboot" in the spirit of reenergizing our motivation and drive toward our goal. As an evolution of the HAKUTO logo, the HAKUTO-R logo combines the concepts of a lunar orbit and the Moon's surface, which together forms the design of a white rabbit similar in shape to an "H" for HAKUTO.
What we put into "HAKUTO-R"

HAKUTO-R Program Missions

Mission 1Lunar Landing
The first mission will perform a soft landing on the Moon. This will be the first privately-led Japanese mission to land on the lunar surface.
Mission 2Lunar Surface Exploration
The second mission will perform a soft landing and deploy a rover for surface exploration and data collection on the Moon.


The HAKUTO-R program is not only the world’s first commercial lunar exploration program, but it is also a vehicle for companies on Earth to access new business opportunities on the Moon.




Company: ispace, inc.
Sumitomo Shibakoen Building 10F, 2-7-17, Shiba, Minato-ku, Tokyo, Japan 105-0014
Tel. +81-3-6277-6451
General Inquiry
email: info@ispace-inc.com
Press Inquiry
email: pr@ispace-inc.com